Our sophisticated hybrid tracking approach combines two powerful data matching methods to maximize both identification rate and accuracy:

1. Advanced Data Collection

• Cookie Syncing: Tracks users across multiple platforms and websites
• Device Matching: Maps user activity across different devices
• IP Address Tracking: Uses smart grading to enhance tracking accuracy

2. The Cookie Pool Advantage
While standard pixels rely on just one or two aggregators, superPIXEL taps into dozens of cookie aggregators to create a comprehensive cookie pool. This expanded network:

• Significantly boosts match rates (41% on deterministic data alone)

• Captures more user data

• Delivers superior marketing results

Deterministic vs. Probabilistic Matching

superPIXEL's hybrid approach leverages the strengths of both matching methods:

Deterministic Matching

• Uses exact matches like email address or cookie

• Provides incredible accuracy

• Works with static data points

Probabilistic Matching

• Uses information like IP addresses and behavioral signals

• Achieves higher match rates across different contexts

• Makes educated inferences based on multiple data points

By combining these methods, superPIXEL maximizes both match rates and accuracy, delivering the best of both worlds.

Smart IP Address Resolution

Many tracking solutions struggle with shared IP addresses, which can muddy identification accuracy. superPIXEL's innovative IP grading system solves this challenge by:

• Assessing how each IP address is used

• Assigning confidence scores based on usage patterns

• Filtering out low-quality signals while preserving valuable ones

• Transforming typically broad IP data into precise identification tools