superPIXEL

We already have access to large B2B databases. How does simple|AUDIENCE's intent-based data provide additional value?

While traditional B2B databases certainly have their place, intent-based leads from simpleAUDIENCE offer several key advantages:  

1. Timeliness and Relevance:   

- Standard B2B databases provide static information like company size, industry, and contact details.   

- simple|AUDIENCE's intent data captures real-time behaviors and interests, showing you who's actively looking for solutions like yours right now.  

2. Buyer Journey Alignment:   

- Traditional databases can't tell you where a prospect is in their buying journey.   

- Our intent data reveals which stage of the decision-making process a prospect is in, allowing you to tailor your approach accordingly.  

3. Predictive Power:   

- Standard databases are retrospective, telling you about a company's past.   

- Intent data is forward-looking, helping you predict future purchasing decisions based on current research and behavior patterns.  

4. Personalization at Scale:   

- With traditional databases, personalization is limited to firmographic data.   

- Intent data allows for deep personalization based on specific interests, challenges, and needs prospects are actively researching.  

5. Efficiency in Targeting:   

- Standard databases require you to cast a wide net, hoping to find interested prospects. - Intent data lets you focus your efforts on those most likely to convert, significantly improving your ROI.  

6. Competitive Intelligence:   

- Traditional databases don't provide insight into which of your competitors prospects might be considering.   

- Our intent data can reveal which competitive solutions your prospects are researching, allowing for more strategic outreach.  

7. Dynamic Updates:   

- Standard B2B databases are updated periodically, often quarterly or annually.   

- simple|AUDIENCE scans over 60 billion behaviors and URLs weekly, ensuring you always have the most current information.  

8. Custom Audience Creation:   

- While you can filter standard databases, the criteria are usually limited to firmographic data.   

- Our Custom Models Builder allows you to create highly specific audience segments based on behaviors, interests, and intent signals.  

By leveraging simple|AUDIENCE’s intent-based leads, you're not just getting a list of potential customers – you're gaining insight into their current needs, challenges, and buying intentions. This allows for more targeted, timely, and effective marketing and sales efforts, ultimately leading to higher conversion rates and more efficient use of your resources.

We've worked with intent data providers before, and the information was often outdated or inaccurate, leading to wasted resources.

We understand your concern, and it's a common issue with many data providers. Here's how simpleAUDIENCE ensures accuracy and freshness:

• Our platform scans over 60 billion behaviors and URLs every week, providing near real-time insights into consumer intent.
• We achieve 95% accuracy on fully contact data with our online2offline database.

• Our Custom Models Builder allows you to create and update audience segments based on the most current data and your specific criteria.

• We use advanced machine learning algorithms to continuously refine and validate our data, removing outdated or irrelevant information.

• Our superPIXEL technology provides up-to-the-minute data on your website visitors, ensuring you're always working with the latest information.

With simpleAUDIENCE, you're getting a dynamic, constantly updated view of your potential customers' intentions, allowing you to target your efforts more effectively and efficiently.

We need to justify every addition to our tech stack. How can we be sure that simple|AUDIENCE will provide a tangible return on investment?

Measuring ROI is crucial, and simpleAUDIENCE is designed to provide clear, measurable benefits:  

Increased Conversion Rates: By targeting in-market prospects and leveraging intent data, our clients typically see a 2-3x improvement in conversion rates.  

Improved Ad Spend Efficiency: Our precise targeting can lead to a 30-50% reduction in cost per acquisition across digital channels.  

Higher Quality Leads: The intent-based approach means you're reaching prospects at the right stage of their buyer's journey, resulting in shorter sales cycles and higher close rates.  

Quantifiable Website Visitor Insights: Our superPIXEL technology can identify up to 60% of anonymous visitors, providing a measurable increase in lead capture from existing traffic.  

Custom ROI Tracking: We work with you to establish KPIs and tracking mechanisms tailored to your business goals.  

Additionally, we offer a pilot program that allows you to test simpleAUDIENCE in a controlled environment, providing concrete data on its impact on your specific business before full implementation.

In today's regulatory environment, we're concerned about the legal and ethical implications of using third-party data for targeting. How do you handle data privacy, especially with regulations like CCPA?

At simpleAUDIENCE, we take data privacy and compliance very seriously.

Our platform is built with privacy-by-design principles, focusing on U.S. regulations:

• We only process data within the United States, ensuring compliance with U.S. privacy laws, including the California Consumer Privacy Act (CCPA).

• Our intent-based targeting focuses on behaviors and interests rather than personally identifiable information, aligning with privacy best practices.

• All of our data is based on public record information and is not considered Personally Identifiable Information (PII).

Regarding GDPR: While we do not process data in the EU and are not directly subject to GDPR.  

By using simple|AUDIENCE, you're partnering with a company that prioritizes ethical data practices within the U.S. regulatory framework, helping you reach the right audience while respecting consumer privacy.