Intent-Based Data Solutions for B2B, B2C, and B2B2C Growth
simple|AUDIENCE helps organizations identify high-intent buyers, uncover anonymous website visitors, and activate audience intelligence across lead generation, advertising, outbound, ecommerce, retail, medical, legal, insurance, and revenue workflows.
Built for Teams That Need Better Buyer Visibility
Most revenue teams do not need more noise.
They need better visibility into who is actively researching, comparing, visiting, shopping, and showing signs of purchase intent.
simple|AUDIENCE provides intent-based Data as a Service that helps teams identify and activate higher-quality opportunities across business and consumer markets.
Whether the target is a business decision-maker, a consumer, a household, or a professional audience, simple|AUDIENCE helps organizations improve targeting, timing, and activation.
Identify High-Intent Buyers
Find people showing behavioral and search-driven interest around your category, product, service, or market.
Resolve Anonymous Visitors
Use simple|ID superPIXEL to help identify website visitors who never complete a form.
Activate Better Audiences
Deploy intent-qualified audiences across outbound, paid media, CRM workflows, retargeting, and customer acquisition campaigns.
Improve Revenue Efficiency
Focus budget, follow-up, and sales effort on people showing stronger buyer or purchase signals.
B2B LEAD GENERATION
Find Buyers Already Researching What You Sell
B2B lead generation often breaks down because teams rely on static lists, old contact data, broad firmographics, or cold outreach with weak timing.
simple|AUDIENCE helps B2B teams identify individuals showing intent around specific products, services, competitors, categories, and business problems.
This allows sales and marketing teams to focus outreach on people more likely to understand the need, recognize the category, and engage with relevant messaging.
- identify decision-makers showing category interest
- build intent-qualified prospect lists
- support outbound email campaigns
- enrich CRM and sales workflows
- prioritize accounts or individuals by buyer intent
- support ABM and targeted sales campaigns
- identify professionals researching solutions before they fill out a form
B2C CUSTOMER ACQUISITION
Reach Consumers Showing Real Purchase Intent
B2C growth depends on timing.
Consumers often research, compare, browse, and shop before they ever submit a form, visit a location, request a quote, or make a purchase.
simple|AUDIENCE helps B2C organizations identify consumers showing intent around products, services, categories, life events, and purchase behaviors.
This gives marketing teams a sharper way to reach people who are already showing interest — instead of relying only on broad demographic targeting or generic ad audiences.
- ecommerce purchase intent
- retail product interest
- medical and wellness service research
- legal service research
- insurance shopping behavior
- financial product interest
- home services and moving intent
- abandoned cart and reactivation audiences
- local market audience targeting
- consumer lead generation
WEBSITE VISITOR IDENTIFICATION
Recover Opportunities From Anonymous Website Traffic
Most website visitors leave without identifying themselves.
That does not mean they are not interested.
simple|ID superPIXEL helps organizations uncover anonymous visitor activity and turn previously invisible website traffic into actionable revenue intelligence.
For revenue teams, this creates a new opportunity to understand who is engaging, what pages they are visiting, and when follow-up or retargeting may make sense.
Key Use Cases
- identify anonymous visitors
- enrich visitor profiles
- create retargeting audiences
- trigger outbound follow-up
- prioritize high-intent website activity
- improve speed-to-lead
- recover missed conversion opportunities
- support ecommerce and service-based reactivation
Anonymous
Website Visitor
simple|ID
superPIXEL
Identified Revenue
Opportunity
PAID MEDIA ACTIVATION
Stop Spending Budget on Audiences Built on Guesswork
Paid media performs better when campaigns reach people with stronger buyer signals.
simple|AUDIENCE helps teams create and activate intent-qualified audiences for advertising, retargeting, and campaign segmentation.
Instead of relying only on broad targeting, demographic assumptions, or platform guesswork, simple|AUDIENCE helps align ad spend with real behavioral and purchase intent.
Activation Examples
- Meta audience activation
- LinkedIn campaign targeting
- Google and YouTube audience workflows
- Retargeting campaigns
- Intent-based campaign segmentation
- Lookalike strategy support
- Ecommerce reactivation
- Local consumer campaigns
- B2B account and contact targeting
Better Audience Quality
Target people showing stronger signs of interest.
Less Wasted Spend
Focus budget on higher-intent segments.
Stronger Campaign Alignment
Match messaging to real buyer behavior.
Better Follow-Up
Connect campaign activity to downstream sales, marketing, or ecommerce workflows.
DATA-DRIVEN PROOF
Built Around
Buyer Visibility
&
Revenue
Activation
simple|AUDIENCE helps organizations identify high-intent opportunities earlier and activate revenue workflows faster.
60B+
Behavioral Signals
Processed
95%
Contact Data
Accuracy
PLATFORM CAPABILITIES
- Anonymous Visitor Resolution
- Real-Time Audience Intelligence
- Intent-Based Audience Activation
- Multi-Channel Revenue Workflows
Your Buyers Are Already
Signaling Intent
The question is whether your organization is built to identify and activate those
opportunities before competitors do.
FOLLOW US
CUSTOMER CARE
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